Secret Cinema: Back to the Future

Overview

As an experienced designer and producer, I had the opportunity to work on the highly-anticipated event, Secret Cinema presents Back to the Future. The event was based on the classic film and aimed to transport attendees into the world of Hill Valley through a combination of film screenings, themed venues, and interactive performances. I worked closely with the Secret Cinema team to plan and activate all pre-narrative guerrilla activities including a city-wide Delorean race, designed and built websites for the on-set Hill Valley businesses, and managed the 1950's themed Hill Valley Stores pop-up in Shoreditch.

Challenge

Creating an immersive experience that would transport attendees into the world of Hill Valley. This required attention to detail and a thorough understanding of the film and its themes.

Approach

I was responsible for the design and build of websites for the on-set Hill Valley businesses, management of the 1950's themed Hill Valley Stores pop-up, implementation of cloud-based stock control, and design of Hill Valley Telegraph blog.