De Beers Diamond Discovery
Seamless diamond discovery
Industry
Luxury Retail
Year
2019
Overview
A content-rich educational diamond discovery experience for a global luxury retailer. Designed a frictionless journey that guides customers through the 4Cs and helps them find their perfect diamond.
Process
The challenge
Create an educational yet luxurious digital experience that guides customers through the complex world of diamonds.
The approach
We designed a step-by-step discovery journey that balances education with the premium brand experience.
The outcome
A seamless diamond discovery experience that increased engagement and customer confidence.
Let's build something.
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