I design products that bring people together and make complex things feel simple.
I'm Adrian Forster, a product designer with 25+ years across digital design, music and event production. Good design makes better decisions possible.
Adrian Forster — Wincanton, Somerset
25+
Years Experience
50+
Clients Served
100+
Projects Delivered
How I Work
Listen First
I find out what matters most before reaching for solutions.
Create Structure
Enough framework to move fast without losing trust. Clear scope, weekly iterations.
Design and Build
No handoffs. I design the experience and write the production code.
Use AI Where It Helps
AI removes busywork and speeds things up. The thinking stays human.
Ship It
Working software, real feedback, tight loops.
Selected Clients
Protomuse
Product Designer
ClearStake
Lead Product Designer
3 Billion Pairs
Lead Product Designer
Rivvr
Product Designer
CognitionX
Design Director
Eight Inc
Experience Design Consultant
R/GA
Experience Design Consultant
Capitalise
Lead Product / Service Designer
11.12
Service Design Director
Inviqa
Design Director
Canon
Product Designer
Amaze
Lead Experience Design Consultant
Zone Digital
Lead Experience Designer
What I believe
- AI makes you faster, not better. The quality still comes from experience.
- Ship the system, not the screen. Interfaces change; the logic underneath is what lasts.
- The best design work is saying no to the wrong thing before anyone builds it.
- If you can't explain how it works to the team, you haven't designed it yet.
- Judgment compounds. Tools don't.
Career Timeline
2025 — Present
Co-Founder
AART Space
Independent publishing with Steve Lazarides, starting with the Lazarides archive, sold direct to readers.
Running a two-person publisher taught me that the right systems matter more than headcount.
2020 — Present
Co-Founder
Protomuse
Production music library and sync licensing automation.
Building systems where AI assists but never writes legal text showed me where machine judgement ends and human accountability begins.
2019 — 2021
Design Director
CognitionX (CogX)
Led design through the pivot from physical conference to virtual platform during COVID. 44,000 registered attendees.
Moving a 44,000-person event online in weeks taught me that shipping beats perfection.
Community & Credentials
Beyond the day job.
Community
Founder, HowMightWe Network
2020 — Present
Circles, questions and commitments for groups that decide things together. Live at howmightwe.net; Somerset & Dorset Animal Rescue is the first circle.
Founder, Framer London Meetup
2014 — 2020
Six years bringing London designers together to prototype and share tools.
Student Mentor / Speaker
2019 — 2020
Mentoring students and giving talks on product practice and design careers.
Credentials
Certified Facilitator
Workshops that get a room to a decision
Strategyzer Consultant
Business models and value propositions that hold up
UX Design
General Assembly (2014)
Education
BSc Multimedia Computing
University of Westminster · 1999–2002
BTEC Multimedia Communication Design
Richmond-Upon-Thames College · 1998
Tools
The stack behind the work.
Based in Wincanton, Somerset, after more than forty years in London. Same standard, more sky.
Community: Founded the HowMightWe Network in 2020. Ran the Framer London Meetup, 2014–2020. Certified facilitator, Strategyzer consultant and university mentor.
Focus:
- Products people enjoy using, not just put up with
- Shipping real things with modern tools
- AI that takes away the busywork, never the people
- Platforms that bring people together
Let's work together
For projects where trust, complexity and speed matter.