Banksy Captured

Wholesale was running on manual outreach, spreadsheets, and disconnected tools. No self-service ordering. Lead capture fragmented across forms, emails, and trade fair contacts. Five buyer segments — independent galleries, bookshops, museum shops, gift retailers, and international distributors — needed different messaging but shared a single funnel.

Three surfaces behind a single Next.js deployment: a public wholesale funnel with campaign-specific compositions, a customer portal for approved accounts with volume-tiered pricing, and an admin dashboard for account approval, order management, and email flow monitoring. Campaign pages assembled from composable database-driven sections.

Five email automation flows (17 steps, 16 React Email templates). Tiered wholesale pricing engine (50–58% margin). Stripe checkout with NET 30/60 terms. Row Level Security on every Supabase table. Shopify headless inventory sync. Notion CRM integration.

A two-person team now has wholesale infrastructure that rivals much larger operations. Leads are captured, nurtured, and converted through automated sequences. Approved accounts self-serve through the portal. Campaign moments are capitalised on within hours, not weeks.