Brand Identity
Protomuse
Human-first music infrastructure in the age of AI
Industry
Music & Technology
Year
2022
A platform designed to protect real musicians in an AI-saturated landscape — focusing on metadata, contracts, royalties and long-term value rather than hype.
The music industry is being flooded with AI-generated content, making it harder for real musicians to protect their work, track royalties and maintain value.
Process
01
The challenge
The music industry is being flooded with AI-generated content, making it harder for real musicians to protect their work, track royalties and maintain value.
02
The approach
We designed Protomuse from the ground up to prioritise human creators — building robust metadata systems, transparent contract frameworks and royalty tracking.
03
The outcome
A platform that gives musicians the tools to prove authenticity, protect their rights and build sustainable careers in an AI-augmented industry.
Gallery
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