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Relative

Personal finance made relatable

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Industry

Fintech

Year

2022

Website

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Overview

A financial planning app that helps people understand their money in the context of their life goals.

Process

The challenge

Financial planning tools focus on numbers, not the life goals those numbers represent.

The approach

We built a goal-first approach to finance that translates money into meaningful life outcomes.

The outcome

A financial app that people actually want to use because it speaks to their aspirations.

Let's build something.

If you're working on something interesting, I'd love to hear about it.