Jumeirah Loyalty Platform
Connected loyalty platform
Industry
Hospitality & Luxury
Year
2019
Overview
A connected strategy for a seamless customer experience across native apps, mobile web apps and physical touchpoints. Worked with a Dubai-based luxury hotel group to re-platform, redesign, and launch their global loyalty program with a personalised dashboard and virtual agent chatbot.
Process
Research
We conducted surveys, user interviews, and focus groups to gather feedback on the current loyalty program experience.
Strategy
We developed a comprehensive digital strategy including a re-platforming of the loyalty program and redesign of the user interface and experience.
Key features
A personalised dashboard for guests to access loyalty program information, manage rewards, and receive real-time status updates. A virtual agent chatbot for loyalty program queries and personalised recommendations.
Let's build something.
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