Product Design
Emirates Digital Transformation
Digital transformation for global airline brand
Complete redesign and replatform of the Emirates global website. Worked with the airline company to re-platform, redesign, and launch their digital presence including a personalised dashboard for customers and a virtual agent chatbot.
We conducted research to understand the specific needs and pain points of the airline's customers through surveys, user interviews, and focus groups.
Process
Research
We conducted research to understand the specific needs and pain points of the airline's customers through surveys, user interviews, and focus groups.
Strategy
We developed a comprehensive digital strategy including re-platforming of the website and mobile app, as well as a redesign of the user interface and experience.
Key features
A personalised dashboard for customers to access travel itineraries, manage bookings, and receive real-time flight updates. A virtual agent chatbot for assistance and personalised recommendations.
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