Emirates Digital Transformation
Digital transformation for global airline brand
Industry
Aviation & Travel
Year
2022
Overview
Complete redesign and replatform of the Emirates global website. Worked with the airline company to re-platform, redesign, and launch their digital presence including a personalised dashboard for customers and a virtual agent chatbot.
Process
Research
We conducted research to understand the specific needs and pain points of the airline's customers through surveys, user interviews, and focus groups.
Strategy
We developed a comprehensive digital strategy including re-platforming of the website and mobile app, as well as a redesign of the user interface and experience.
Key features
A personalised dashboard for customers to access travel itineraries, manage bookings, and receive real-time flight updates. A virtual agent chatbot for assistance and personalised recommendations.
Let's build something.
If you're working on something interesting, I'd love to hear about it.