Events producer. Brand strategist. CTO. Design engineer.
Not just "a product designer." 25+ years building at the intersection of events, brand, technology, and design. The common thread: bringing people together to create something meaningful.
Capabilities
- Product Design — End-to-end from research through delivery
- Interface Design — Web and mobile interfaces, design systems
- Information Architecture — Organizing complexity into clarity
- Design Systems — Component libraries, style guides, pattern documentation
- Brand Strategy — Positioning, messaging, visual identity
- User Research — Qualitative research, user testing, synthesis
- Service Design — Multi-touchpoint experiences, journey mapping
- Facilitation — Design sprints, workshops, stakeholder alignment
- Design Thinking — Human-centered methodology, rapid iteration
Tools & Tech
Career Timeline
2025 — Present
Co-Founder
AART Space
Art book publishing co-founded with Steve Lazarides (Banksy's former agent). Publishing the Lazarides archive and building direct-to-consumer relationships with art collectors.
2020 — Present
Co-Founder
Protomuse
Production music library and ProtoForge sync licensing automation. 6+ years building at the intersection of music and technology, exploring what happens when technology serves artistic expression.
2020 — 2021
Design Director
CognitionX
Led design team through major transformation. Pivoted physical conference to completely virtual experience reaching 44,000 registered attendees in June 2020.
2013 — Present
Founder
HowMightWe Studio
11+ years running a product and service design consultancy serving national and international clients. Facilitate design thinking methods with interdisciplinary teams to craft meaningful experiences, products, and services.
2016 — 2019
Senior Product Designer
Agency Experience
2013 — 2016
Senior UX Designer
Freelance & Contract
2012
CTO / Digital Publishing Director
Matchbox Publishing
Technical leadership at a publishing company. Built cloud-based ad layout system, email marketing campaigns (212% increase in open rates), content marketing strategies.
2003 — 2012
Co-Founder / Event Producer
E.T.A
9 years running a leading West London events company. This explains everything about Virtual CogX 2020 — I didn't just design an event, I had nearly a decade of event production experience.
2004 — 2005
Event Manager
MTV Networks / GSP Events
International event production at scale. 11-date pan-European sponsored tour — ISLE OF MTV across London, Berlin, Stockholm, Barcelona, Lausanne, Athens, France.
2002 — 2003
Digital Brand Manager
Coca-Cola Great Britain
Reported to Brand Director. Managed digital aspects of Coca-Cola brand strategy for one of the world's biggest consumer brands.
1999 — 2002
Foundation
Education & Early Career
Early career in web development and multimedia design at Whatsonwhen Ltd and Fractal Edge. Built technical foundation that informs current design engineering practice.
Community
- Founder, HowMightWe Network·2020 — Present
- Founder, Framer London Meetup·2014 — 2020
- Student Mentor / Speaker·2019 — 2020
Credentials
- Certified Facilitator · Design thinking & workshops
- Strategyzer Consultant · Business model innovation
- Design Thinking · Human-centered design
- UX Design · General Assembly, 2014
Selected Clients
Virgin Atlantic
Product Design
Virgin Media
Experience Design
Emirates
Digital Transformation
SkyCargo
Experience Design
De Beers Diamonds
Service Design
Jumeirah Hotels
Loyalty Platform
Tokyo 2020 Olympics
Innovation Framework
EuroSport
Player Experience
International Tennis Federation
Product Design
Canon
Lead Product Designer
Bosch
Experience Design
Coca-Cola
Digital Brand Manager
MTV Networks
Event Manager
Glastonbury Festival
Event Production
Secret Garden Party
Event Production
Lovebox
Event Production
MGM
Product Design
Let's work together
Available for projects that blend design thinking with engineering.